Monday, 10 December 2012

The exhibition production design skills

By: pixalmate On: Monday, December 10, 2012
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  • Each end of the show, there will be a number of beautiful booth decoration "fall apart" in just a few hours. Booth greater the more money spent, the waste of the more serious. If you want to reduce waste, control, and reduce the cost of the exhibition produced decoration, it is necessary to consider the following aspects:

       a rigorous production, structural design, the repeated use of the booth

    , and general "function perfect The image of the prominent and unique "as the criteria, but" the structure of cleverly designed booth can be repeatedly used and update "is the exhibition mounted design important aspect. Imagine, a real estate company each year may want to participate in the Spring Fair, Hong Kong Fair "," Autumn Fair,four exhibitions, if slightly note, you can save much money!

       Second, the election decoration materials could save the province the

      exhibition production requirements decoration unlike the public decoration and home decoration durability, it is unlikely to consider the construction quality problems caused by time and seasonal changes. The exhibition mounted production goal is to highlight the "effect" under the premise of ensuring safety. In key positions, such as crowd-channel contact site and towering booth to thicker materials to reinforce joint ventures, domestic materials in the secondary site, this can also be said that the amount of material hiring.

       Third, prior thoughtful deviation to avoid the construction of a

      lack of move-in experience, then it is likely small mistake in Preparation time fatiguing change the construction plan for the big mistake. Some exhibitors exhibit during the request for additional projects, it is necessary to work overtime.Maybe exhibitors do not care about the venue rental and workers' overtime pay increase, but the exhibitors in advance in terms of design and construction and construction companies a little more time to communicate not only conserve resources, but also establish the exhibitors and the construction enterprise "high-quality, high the efficiency of the image.

       Exhibition mounted innovation to create a new space of the exhibition industry

      exhibition mounted enterprises through the design of the booth exhibitors to highlight corporate image and products, sound, light, electricity, combination of special materials exhibition ornaments and design a special decorative, also includes knowledge of mechanics, architecture and art. Modern international exhibition mounted To reflect the cumulative effect of the corporate culture and advertising, should pay more attention to publicity corporate and product personality and individuality at the same time inject prospective business or product awareness of science and technology and cultural feeling, therefore, good exhibition mounted greatly enhance the modern connotations and cultural heritage of the business or product.

       The exhibition mounted and creative enterprises personality publicity

      creative publicity and display the main features of a modern enterprise. Creative success lies in the individuality.More personality more to give to the impact, giving a shock, it is never forget to play the most effective market as to achieve the most effective marketing communications. Positioning this personality of publicity related to the form of peculiar imagination of space, the choice of materials, construction, processing of color and the way the novel, to be integrated and unified. In other words, booth unique shape, color, craft, style and other organic integration, so as to form a complete enterprise or exhibits personality.

       The creative exhibition mounted design for the enterprise open the door of business

      booth personality made ​​the final analysis, in order to highlight the personality of the business or product."Personality" is no longer the traditional sense of the business or product characteristics and corporate or product culture, but social value of the business or product, or enterprise, the product of the connotation of the times. It requires the presentation of the arts to the contemporary, including the new concept, the idea of the space-time concept, ecology concept. The concept of these times, infiltrating in booth design every cell.

    What Is exhibition Design

    By: pixalmate On: Monday, December 10, 2012
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  • Show designed to showcase the design of the subject matter, the broader is described, displayed with light is indirectly subject matter, to express a the show objects protagonist a design. In other words, the subject matter has a supporting role character display design. Display design from the scope can be as large Fairgrounds, museums, art galleries, to shopping malls, stores, temporary celebration venue to showcase and display counter (sample cabinet), but are based on convincing display as the main concept.

    Show the contents of the design process, the main show was planning to show the development of the theme show with lights, indicating respect, including the collection of standard instructions and ancillary space (such as a large exhibition space, disinfection, toilet, tea space, rest, and so on).   From a certain perspective, exhibition design is an emerging industry, the larger scale and more fixity display design shall vest in the architectural design, the smaller display design attributable to interior design, attributable to the temporary exhibition design Arts and Crafts or interior design. So what factors make from the large to the fairgrounds, museums, art galleries, in shopping malls, stores, temporary celebration venue, small windows and showcase counter (the sample cabinet) will re-designed to showcase the industry to understand it? This is due to the first aspect, may be to demonstrate the main concepts of the foregoing; may be the second aspect is the Business Expo or exhibition of a short period of time, the beginning of the twentieth century the rise in the late nineteenth century; third aspect, World War II After large-scale stores or shopping malls due to the exquisite, specialization, etc..   Therefore, the development of display design showcase content planning, displays often positioned informative, trafficking, celebration, recreation, entertainment, educational, etc. quintiles. The ability to display design: the ability to sell items or the concept of Investigation and Planning, the ability of the three-dimensional shape (aesthetics, building materials and construction), lighting and temporary electrical and mechanical equipment knowledge, attract a crowd arrangements for capacity crowds moving lines.

    Saturday, 1 December 2012

    Tips for Trade Show Endorsement

    By: pixalmate On: Saturday, December 01, 2012
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  • Trade shows have become a unique and efficient way of promoting the products and services. To maximize success it is necessary to make promotional efforts and this can be done by the following ways:

    Send an invitation
    Send a personal invitation to business leaders who you spot on the list. This will help in bringing new potential customers. Most will certainly stop in and their level of enthusiasm and appreciation will influence others who are standing nearby.

    This has become a bit more dangerous with the Do-Not-Call list recently, at least where consumers are concerned. However, if you have any contact with someone in the last six months, there should be no problem with you making that phone call.

    Direct mail
    It is a great medium for capturing attention and extending a personal touch with existing customers especially when used in combination with online media and when the message is personalized and highly relevant. It can be one of your most effective tools as it will help the customer to get the right information about the current trade show.

    It is directly linked to marketing because the promotional campaigns tend to have a huge effect on products and services. So, advertising plays a major role. Good advertising can go a long way in creating the interest and also in telling more and more individuals about the product or service after its launch.

    Brochures and business cards
    Distribute brochures and business cards to customers as it will provide them with the complete information about your services and products.

    Strong, thoughtful relationship-building strategies can really be effective for a successful trade show. Each contact you make strengthen your company's commitment to quality and customer care, which are superior features in the competitive marketplace.


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